MATRIX Launches New Rebranding Campaign and Redesigned Website

“We’re How You Get There” theme highlights outstanding customer results.

ATLANTA (July 28th, 2010) – IT Services leader MATRIX announced today the launch of a new rebranding campaign and redesigned website (http://matrixresources.com), designed to better align the company brand with its growing Professional Services business division.

“For 27 years MATRIX has been known primarily as an IT staffing leader. With the success of our Professional Services Division (yielding over 600 successful client projects) we feel that our brand needed to better reflect those capabilities as well as staffing.” said MATRIX Partner John Scarbrough.

The new MATRIX  tagline “We’re how you get there" refers to the journey that MATRIX clients and candidates are on, and provides a platform for explanation of the outstanding results we have gotten for them over these many years. The tagline messaging incorporates both the Staffing and Professional Services businesses.

The new branding will be reflected in the totally redesigned MATRIX website. The MATRIX website will spotlight many MATRIX employees telling their own stories about how they were able to help candidates get their next great assignment, or guiding clients to project or staffing success.

“Our sales associates average multiple years experience with MATRIX, many with technical backgrounds. In an industry known for high turnover, employee tenure gives us a huge advantage when it comes to experience and the types of consultative relationships we can provide” said Scarbrough.  “By highlighting these individuals and their strengths, we hope to create an even stronger bond with all of our user groups.”

About MATRIX

Founded in 1983, MATRIX today is a national Information Technology Solutions provider, producing results for more than 2,300 clients in the last decade. Last year more than 2,000 MATRIX consultants provided Professional IT Services and Professional IT Staffing, helping clients achieve outstanding technology and business success. MATRIX works independently and through partnerships with IBM, Microsoft and other vendors and consulting firms. http://MatrixResources.com