An Effective Program Will Produce Results
If done effectively, marketing your company to potential employees can result in a ready pool of quality, qualified candidates. With statistics showing that the average tenure for today’s technology working somewhere between six and 18 months, companies are almost always in the “attracting” stage of the staffing cycle.
Since staffing is cyclical, it’s a good idea for companies to always operate in this mode. Even if all internal opportunities are 100% staffed, this statistic could change at any time, leaving your company vulnerable if talent is not readily available.
What are the best ways to attract employees? Companies should use a variety of methods to ensure the largest reach for IT professionals. Our focus within this section concentrates on non-traditional methods – more specifically, those outside the standard practices of online and recruitment advertising,and partnering with a staffing firm. They include more passive methods – but some that are of lower, or no, cost to the employer and statistically result in higher quality hires. They include:

